Design
All Products
Hybrid Full-time
This role owns and scales the brand’s verbal identity across the organization.
It is responsible for ensuring that all communication, internal and external, is clear, consistent, and aligned with brand principles. The role serves as the steward of the brand voice and works across teams to align communication with brand guidelines and raise its quality at scale.
The focus is not on producing all content directly, but on setting standards, providing direction, reviewing critical work, and enabling others to communicate effectively within the brand system. This includes product and go-to-market efforts, recruiting, investor communications, and merchandise.
The role requires a native US English speaker with strong editorial judgment, comfort working with complex topics, and the ability to lead through influence.
Why this role matters
At Text, brand is not an accessory to growth. We see it as a powerful driver of expansion and market leadership, and as the way we earn trust and set direction. Our brand strategy and guidelines were built in partnership with one of the leading branding agencies in the United States, and you will build on this foundation. In this role, you will lead language and narrative at scale, shaping brand implementation across the organization, contributing to go-to-market strategy, and transforming how people understand modern customer service.
Own the company’s brand voice, tone, and verbal guidelines. Develop communication frameworks for brand-critical and customer-facing content, including: marketing and GTM materials, product copy, corporate and investor communications, HR, recruiting, and employer-brand content.
Create processes and tools that operationalize the brand at scale, enabling teams to apply brand principles consistently and efficiently.
Review and provide feedback on high-impact communication assets across the organization, and personally craft or refine the most critical pieces when needed.
Partner closely with writers, marketers, product teams, HR, and leadership to:
Improve clarity and quality of content
Ensure consistency across teams and channels
Help others do their best work within brand guidelines
Act as a single point of accountability for brand language and narrative.
Identify gaps or risks in how the brand is expressed and proactively address them
You have a strong content writing background, with experience leading brand, communications, editorial, or narrative work.
Highly independent and comfortable taking full ownership of a broad, cross-functional area.
Able to operate across many contexts and priorities without losing clarity or quality
Confident leading through influence, judgment, and collaboration.
Detail-oriented, with a strong sense of what “good” looks like, and how to get there at scale.
This role sits within the Brand Team, which is responsible for creating and implementing the brand strategy and ensuring consistent implementation across the organization. The team acts as both strategic owner and quality gatekeeper, with a strong focus on go-to-market work.
Team:
VP of Brand: Gabriela Bartoszek
Brand Design Lead: Maciej Serafinowicz
Recruitment process
It’s time to fill out the application form and attach your CV. Here’s what happens next in our fully remote recruitment process:
Get yourself something to drink and let’s talk. Tell us about your professional experience, the results of your work, and your values. We’ll tell you a little bit about the company, products, and company culture. We’ll also talk about the money and your availability.
At this stage, we’ll test your craft to see the value you can bring to the company. The most important part? You’ll find out everything about the challenges in your role, and we’ll find out everything we need to know about your experience.
We’ll give you a project to work on for a few hours. You’ll also meet the people that’ll give you tips, advice, and access to data and tools so you can feel like you’re already a part of the team. Get familiar with our atmosphere, the workflow, and the people. All in all, we’ll help you make a well-informed decision.
